Senior Retention Marketer Apply Now

This position will develop, manage and execute strategies to increase engagement, first-time purchases, retention & LTV throughout all of Posh Peanuts channels.

This person will manage day-to-day email and SMS channel initiatives from ideation and calendar planning to post-send analytics and reporting. This involves partnering cross-departmentally to develop creative briefs, set up/QA/deploy batch and automation campaigns, testing and optimizing, and project management of CRM initiatives. The ideal candidate has strong communication and copywriting skills, is data-driven, customer-centric, and thrives in a fast-paced environment.

Responsibilities:

• Manage and execute batch, automated lifecycle, and transactional messaging across digital channels - email, SMS, and push notifications
• Work cross-functionally with our marketing and creative teams to brief, gather, develop, and build content for emails and SMS
• Design and maintain email & SMS performance reporting for weekly, monthly & quarterly KPI meetings
• Analyze customer data and generate actionable insights and retention strategies based on cohorts, customer segments, and lifetime value
• Evolve channels: Expand email and SMS plan to ensure strategies leverage the latest best practices & platform capabilities
• Identify areas of opportunity through A/B testing and optimization
• Create and optimize segmentation and personalization strategies within both batch and automated messages to identify opportunities to improve lifecycle campaigns
• Partner with the marketing team and media buyers to develop and monitor new initiatives focused on driving healthy list growth
• Partner with graphic artists to manage and oversee all aspects of email development. Provide insight on industry best practices and help with email copywriting

Qualifications:

• Bachelor’s Degree in Marketing, Communications, Business or a related subject required
• 5+ years of related experience in Email and SMS Marketing and or proven track record of growing email and SMS channels for an e-commerce brand
• Expert in working with ESP platforms - Klaviyo
• Experience working with SMS platform - Attentive
• Knowledge in HTML and CSS for email development
• Experience in creating and maintaining automated workflows
• Strong analytical skills
• Proficient in Excel and data tools
• Confident knowledge of Google Analytics
• Strong project management skills, must be able to work in a fast-paced environment
• Self-starter, highly motivated and must thrive in a fast-growing company
• Passionate about digital marketing, brand awareness, community, and fashion

Other Skills:

• Experience in photoshop, illustrator, adobe, etc.
• Experience with Asana and Slack
• Understanding of 3rd party tools & Apps: Wunderkind, Justuno, Tapcart
• Experience copywriting